EUROPEAN UNION

Preferred Payment Methods for Ecommerce

Country Payment Mix

• Germany is a major ecommerce market with a population of 84 million and projected ecommerce revenue of USD 141.20 billion in 2022. The most popular payment methods are debit and credit cards, but SEPA Direct and alternative payment methods, such as PayPal, Sofort, and Giropay, are also widely accepted.

• The Spanish ecommerce market is strong, with a high internet and smartphone penetration rate. Online shoppers in Spain spend an average of €2,100 per year, generating nearly USD 80 billion in total. The most popular payment methods are debit and credit cards, followed by online payment systems such as PayPal.

• Belgium has a well-developed ecommerce market, with an estimated number of 8.6 million ecommerce buyers by 2025. The most popular payment methods are Bancontact, debit and credit cards, as well as alternative payment options, including PayPal and iDEAL.

• The Netherlands has a strong ecommerce market, valued at €30.6 billion in 2021 and projected to grow by 5-10% in 2023. The most popular payment methods for online purchases in the Netherlands are iDEAL, bank cards, and PayPal.

• Portugal’s ecommerce market is growing rapidly. In 2021, it generated over USD 5 billion and is projected to grow by 12% in 2023. The most popular payment methods for online purchases in Portugal are Multibanco and card payments.

• Austria’s ecommerce market is expected to grow to USD 15.99 billion in 2023, with international sales dominating. Credit and debit cards are the most popular payment methods, followed by alternative methods such as EPS, Sofort, PayPal, digital wallets, Open Banking, direct debit, and bank transfers.

• France has a large and mature ecommerce market, with 77% of the population regularly making online purchases. The market is expected to reach USD 106.50 billion in 2023. Bank cards are the most popular payment method, with 80% of consumers preferring to pay via credit or debit card.

• The Italian ecommerce market is expected to grow significantly in the next few years, reaching USD 96.79 billion by 2027. This growth is being driven by the increasing use of smartphones and tablets, the growing popularity of online shopping, and the increasing availability of high-speed internet.

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